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EASTBRIDGE PARTNERS COORDINATES A UNIQUE PRODUCT PACKAGING PROGRAM IN CHINA

BOSTON, MA, USA – April 14, 2005 – EastBridge Partners, LLC announced the kick off of a collaborative relationship with Source Marketing, LLC, a Westport, CT, USA-based marketing services company. EastBridge is providing source inspection and authentication services in southeast China in support of a unique consumer product promotion program.

EastBridge is overseeing third party manufacturers in China to ensure that they are complying with Source Marketing’s high standards for insertion and packaging of lucky draw game pieces into fast-moving consumer products.

Jack Daniels, EastBridge President and CEO, describes his company’s role: “Our technical staff works closely with Source Marketing to establish inspection and authentication criteria appropriate for this product segment. We carry out the program on the factory floor, including observing and verifying the heat-sealing of the winning game pieces.”

According to Jamie Klein, Vice President of Source Marketing, LLC, “Source Marketing needs to quickly execute packaging authentication programs with vendors throughout China. EastBridge’s U.S. and China team made this feasible and eliminated risk for our client.”

EastBridge Partners, LLC, headquartered in Boston, Massachusetts, USA, with offices in Kong and Suzhou, PRC, is a specialized consulting company formed in 2003 to meet the emerging needs of European and North American based companies seeking professional guidance in establishing their businesses in Asia. Clients include both large and small manufacturers of advanced materials, consumer items, industrial goods, electronic components, high technology products, and software.

www.EastBridgePartners.com

 

About Source Marketing
Source Marketing is a diversified marketing agency providing promotional, local, event, retail, media and direct marketing services to such clients as AOL, Beiersdorf, Time Warner Cable, JPMorgan Chase & Co., Reckitt Benckiser, Mattel, Staples, H&R Block, and Pfizer, among others. Source Marketing is a member of the MDC Partners network, one of the world's leading marketing communications firms, which provides advertising and specialized communication services to leading brands throughout the United States, Canada, and the United Kingdom. Source Marketing is headquartered in Westport, Connecticut.

http://www.source-marketing.com

 

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