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BOSTON,
MA, USA April 14, 2005 EastBridge Partners, LLC announced
the kick off of a collaborative relationship with Source Marketing,
LLC, a Westport, CT, USA-based marketing services company. EastBridge
is providing source inspection and authentication services in southeast
China in support of a unique consumer product promotion program.
EastBridge
is overseeing third party manufacturers in China to ensure that
they are complying with Source Marketings high standards for
insertion and packaging of lucky draw game pieces into fast-moving
consumer products.
Jack
Daniels, EastBridge President and CEO, describes his companys
role: Our technical staff works closely with Source Marketing
to establish inspection and authentication criteria appropriate
for this product segment. We carry out the program on the factory
floor, including observing and verifying the heat-sealing of the
winning game pieces.
According
to Jamie Klein, Vice President of Source Marketing, LLC, Source
Marketing needs to quickly execute packaging authentication programs
with vendors throughout China. EastBridges U.S. and China
team made this feasible and eliminated risk for our client.
EastBridge
Partners, LLC, headquartered in Boston, Massachusetts, USA, with
offices in Kong and Suzhou, PRC, is a specialized consulting company
formed in 2003 to meet the emerging needs of European and North
American based companies seeking professional guidance in establishing
their businesses in Asia. Clients include both large and small manufacturers
of advanced materials, consumer items, industrial goods, electronic
components, high technology products, and software.
www.EastBridgePartners.com
About
Source Marketing
Source Marketing is a diversified marketing agency providing promotional,
local, event, retail, media and direct marketing services to such
clients as AOL, Beiersdorf, Time Warner Cable, JPMorgan Chase &
Co., Reckitt Benckiser, Mattel, Staples, H&R Block, and Pfizer,
among others. Source Marketing is a member of the MDC Partners network,
one of the world's leading marketing communications firms, which
provides advertising and specialized communication services to leading
brands throughout the United States, Canada, and the United Kingdom.
Source Marketing is headquartered in Westport, Connecticut.
http://www.source-marketing.com
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